Acura

Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The brand has since March 1986 marketing luxury, performance and high-performance vehicles available in the US and Canada. It was introduced in Hong Kong in 1991, Mexico in 2004, China delayed in 2006 Honda plan, Acura was introduced to the Japanese market in 2008 for economic reasons and later retained as a result of the 2008 financial crisis.

The creation of Acura coincided with the introduction of a Japanese Honda dealership sales channel, called Honda Clio, luxury vehicles, joining previously established Honda Verno, followed by Honda Primo sold the following year. Acura holds the distinction of being the first Japanese automotive luxury brand. In the first years of its existence, Acura was the best-selling luxury brands in the United States. Although sales declined in the mid to late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introduction of new models.

Acura History

After a decade of research, Honda opened 60 new dealerships in North America in 1986, to support its Acura automobile division. Acura was the first Japanese luxury brand under the motto, introduced. The initial offering consisted of two models “Acura Precision Crafted .. Power”: the executive class Legend and the compact class Integra, as a five-door and three available -door hatchback. The Legend was the result of Project XX, a joint venture with Honda in the British Austin Rover Group entered. It was mechanically related to the Rover 800 series, while the Integra was an improvement of the Honda Quint hatchback.

The success of these models, especially the legend, led to competing Japanese luxury brand ventures (Toyota Lexus, the development in 1983 began as F1 project, and Nissan-Infiniti, the development in 1985 of revising their Japan-only flagship Nissan President began scheduled in the late 1990s, Mazda, but never called his own Amati luxury division into being). The goal of the legend was to compete with rivals Toyota Crown and Nissan Cedric and Gloria, but due to its introduction in 1986 worldwide, took Toyota, Nissan and other companies like Lincoln announcement of the market reaction to the legend, and later the Vigor and offered vehicles the reference variable auto directed. Toyota Lexus ES, Nissan introduced the Infiniti J30 and Ford used the Taurus platform and named their new sedan the Lincoln Continental.

1987 First full year of sales, they sold 109,000 cars Acura with the flagship Legend sedan accounting for 55,000 sales and the rest of the smaller Integra. Until 1990 Acura sold 138,000 vehicles, including 54,000 Legends, compared to Mercedes-Benz 78,000 cars and 64,000 each for BMW and Lexus. In 1990, five years after the debut of the Legend and Integra Acura NSX led, driven a midship V6, rear-wheel drive sports car. The Acura NSX, an acronym for “New Sports experimental”, was placed as the first Japanese car able to compete with Ferrari and Porsche charged. This vehicle served as “Auto Bild” for the two brands Honda and Acura, announces the launch of Honda VTEC technology. The NSX was the world’s first all-aluminum production car, and was also part of the market and considered by some as the “everyday supercar” thanks to its ease of use, quality and reliability, features which were unheard of in the super sports car segment time. With the release of the NSX Acura introduced the “A-badge” to imply a stylized pair of calipers tool for demanding measurements that Acura vehicles are used built to precise and exacting standards.

Beginning around 2000, experienced a rebirth Acura, which was catalyzed by the introduction of several redesigned models. The first of these models was the 1999 Acura TL 3.2, an upscale sedan. Critics suggested that although 3.2 TL not to outperform the competition in a range of luxury cars, a well-rounded blend of sportiness and luxury offered it.  These properties, combined with competitive price, TL, proved to be very popular with consumers. Subsequent Acura models have a similar philosophy offers plenty of standard equipment and followed very few options. A new Acura TL debuted for the 2004 model year, with sharp, Italian style and a 270 hp (200 kW) V6  measured by the current SAE standards. The new TL sales rose dramatically to 70,943 American units in the year of 2005.

Also about the same time the Acura TSX introduced. It was essentially a re-badged equipped European and Japanese market Honda Accord with functions. This model was the only 4-cylinder sedan Acura line-up (with the exception of the Canadian market Acura CSX, which replaces the EL 2006). ! In 2005, a new RL was strong V6, improved design and Super Handling All-Wheel Drive introduced with a 300 hp (220 kW) (SH-AWD), a system, sending almost all of the RL power on only one wheel in a turn. The second-generation RL appeared on Car and Driver Ten Best list for 2005, and also a CNET.com “Editor’s Choice” If the RL was introduced, it was not true Acura collected as on par with its German rivals and expected more value from the Japanese brand. Damage of Honda Japan alleged hubris was done, although Honda Canada Since the RL Price reduced. New models, in particular the Acura Acura TL and Acura TSX were obtained by the press and became the best-selling Acura vehicles. The Acura TSX was on Car and Driver Ten Best List 2004-2006.

2006 Acura was a small SUV, which on its own unique unibody chassis called the RDX models always in August 2006, available US consumer is switched on by a turbocharged 240-horsepower 4-cylinder engine as the RL and,, applications Acura SH-AWD system. The model is available in two versions: Premium (the standard range) and a technology package (an improved range with a GPS navigation system). A completely redesigned MDX was in the fall of 2006, available with a 300 hp (220 kW) V6 engine and Super Handling All-Wheel Drive.

Acura re-introduced the Acura TL Type-S for model year 2007. 2009 was the all new models TL and TSX, and a mid-model upgrade for Acura RL all three made their debut in the calendar year 2008. Acura RL of the reorganization of 2011, and announced the creation of a new luxury crossover vehicle called Acura ZDX, planned by the concept of the same name or image. The Acura ZDX was developed in Torrance in southern California the first Acura Acura Design Studio. The Acura ZDX was developed by Michelle Christensen of the Acura MDX and that the vehicles 3.7-liter V6 engine (300 hp) and SH-AWD system. The Acura ZDX went on sale in December of 2009. For the 2010 model year, the Acura MDX models have received some minor exterior changes and increased equipment levels. Mechanical Engine remained unchanged, but the mission of the last 5-speed or 6-speed including steering column mounted paddle shift actuation updated. The new transmission was shared with the ZDX.

In 2012, Acura introduced a new model called the Acura ILX, which is based largely on the Honda Civic platform. It shares the same 3 drive versions of the Civic: the 2.0L, 2.4L VTEC 1.5L and a hybrid. He also introduced the Acura RLX concept, a replacement for the RL sedan at the New York International Auto Show. The ILX went on sale, 2012 in the United States as a 2013 model.

In 2012, Acura “reinvented”, another model, the RDX concept. For the new model, Acura had the 4-cylinder turbo for a 3.5L V6. If the official 2013 Acura RDX was published, it was relatively similar to the concept but had to change wheels, taillights, and some other cosmetics. In 2013, showed a 2014 Acura MDX concept. Shortly after it was released to the public. MDX competes with Lexus RX, Audi A7 and many others. For the first time, the 2014 MDX American buyers do not have to get the SH-AWD model, as published FWD Acura MDX model.

For the 2014 model of the RDX. Acura drops of amber color Brownstone, which was very popular for Kona Coffee Metallic from the CR-V. The new color is a little darker. Changes for 2014 include the ILX 1.5L engine dropped and leather now as standard on all trims. In December 2013, at the Los Angeles Auto Show Acura unveiled a Sport Hybrid SH-AWD version of the flagship sedan RLX. It is the most powerful and technologically advanced vehicle in Acura history. In January 2014, on the Detroit Auto Show Acura unveiled the all-new 2015 TLX sports sedan. The new vehicle will be soon canceled TSX and TL sedans to replace.

Acura Racing

Almost since its inception, Acura has been involved in the American motorsport, particularly in Sports Car Club of America (SCCA) and IMSA GT Championship Series. From 1991 Acura use an agreement with Comptech Racing to the V6 engine of the all-new Acura NSX in Comptech Camel Lights Spice prototype. Acura would go on to take the lights championship in the beginning of the year, including a class win at the 24 Hours of Daytona. Acura and Comptech would take the lights back championships in 1992 and 1993, and another class win Daytona in 1992 and a class win at the 12 Hours of Sebring for the year 1993.

Owever a change in the IMSA rules would lead to the decline of Camel Lights and so Acura moved to touring car racing, joining Real Time Racing in the SCCA World Challenge with the NSX in 1996 and won the last two races of the season. 1997 Acura Acura Integra was added to the lower classes, and were successful than they are. The championship in both classes Real time took the tour championship with the Integra back in 1998, and came in a few more points to win it in 1999, only to lose it in the last race, then come back to repeat the title in 2000.

Although real-time had the NSX program abandoned in 1998, the NSXs back into the top class in 2001. Although the NSX squad suffered mechanical suffering and were not able to take the title, the Integra tour class took the team again Championship. By 2002 Acura Integra replacing the old with the new Acura RSX in the last race of the season and achieved good finishes in their debut. At the same time, Acura finally pulled the NSXs top GT class. The RSXs new Acura TSXs 2004 acceded real time continue the RSX and TSX in the SCCA Speed World Challenge his campaign. Acura also race RSXs and TSXs in the Grand-Am Road Racing KONI Challenge Series for touring cars.

Acura Marketing

The Acura logo will be introduced in 1990 for the 1991 model year, is a stylized “A” (for Acura), which can also be interpreted as an inclined “H” (for Honda). The logo was originally authorized without approval by Soichiro Honda not the small horizontal strips containing the two vertical columns, so it did not make up the letter “H”. Soichiro Honda ordered the 5000 Badges are destroyed already produced, but also from the prying to 309 cars already applied emblems.

Current marketing slogan Acura is “advance.” New models are technology, Advance Type-S and SH-AWD trim levels. Technology and Advance models come Information System usually with the latest hi-tech features such as keyless start and a blind spot. Type-S and SH-AWD models are performance-oriented, with a significant increase in performance compared to the lower trim levels. Some models, like the TL also combine equipment options (eg “SH-AWD Advance”).

Acura Logo

In 2012, the Acura presenting sponsor and official vehicle of the Sundance Film Festival was. Acura also has a “mobility program”, the drivers who are disabled reliably ensured in their vehicles. The program provides cash to the cost of adaptive equipment for disabled drivers.

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