Buick

March 30th, 2014 · 0 Comments · Buick

Buick built a car brand in the Canada, United States and China by the General Motors Corporation. Buicks are sold in North America, China, Taiwan and Israel. Buick originated as an independent car manufacturer, the Buick Motor Company on 19 March 1903 by the Scottish-American David Dunbar Buick incorporated in Flint, Michigan. In 1904, the company was struggling by James Whiting, who, in order to manage in William C. Durant his new acquisition, pointed out. Buick is unwise sold his shares for a small sum at his departure, and died forty years later in very modest circumstances.

Durant was a natural, however, and Buick soon became the largest car maker in America. With the profits from this, Durant embarked on a series of several dozen corporate acquisitions and called his new mega-corporation General Motors. First, the various manufacturers, General Motors together, competed against each other, but Durant put an end to, does He wanted each General Motors division to target one class of buyer, and in his new scheme Buick was near the top only the luxurious Cadillac brand had more prestige.

In 1929, Buick Motor Division launched the Marquette sister brand, designed to help you, the price difference between Buick and Oldsmobile, however Marquette was discontinued in 1930. Even today, the Buick retains that position in GM lineup. The ideal Buick customer was comfortably off, possibly not quite rich enough to have a Cadillac or not desiring the ostentation of a strip, but definitely in the market for a car a cut above the norm.

The speculation is, however, about whether GM will repeat its termination of the Oldsmobile by eliminating the Buick brand to cut costs further, after the temporary suspension of the planned Zeta project of GM, new rear-wheel drive cars that have fit the Buick would develop a niche market, and the consolidation of Buick, Pontiac, GMC and trucks into a single dealer franchises, which would make it easy, the Buick brand without any dealer to remove without product. But apparently not yet led to the development of the Zeta platform, it may be likely that Buick still survive.

Buick began consolidating its lineup in 2005, replacing Century and the Buick Regal with Buick LaCrosse and the Buick LeSabre and Park Avenue with the Lucerne in 2006. The company will replace its two SUVs with the Enclave within 18 months, the Rendezvous and Rainier, while the slow-selling Terraza minivan likely to end shortly after production. This will leave you with only three models by 2009 the brand.

Unlike some other GM brands, Buicks are currently not marketed globally, although the band had a substantial export presence until a few years ago. Some Buicks were built in Europe or until 1996 with specific trim for European market. In the pre-World War II China, one of five cars were Buicks. Currently, most Buick sales will be limited in the United States and Canada. However, Buick has attracted the considerable market in some countries.

Buick Logo

Share