Hummer

December 30th, 2014 · 0 Comments · Hummer

Hummer was a brand of trucks and SUVs are first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee. 1998 General Motors (GM) purchased the brand and marketed three vehicles: the original Hummer H1, based on the Humvee and the Hummer H2 and Hummer H3 models that are based on smaller civilian-market GM platforms. By 2008 Hummer viability in the economic crisis has been questioned, and it was placed under review by GM management. The brand of GM was instead transferred to Motors Liquidation Company as part of the GM bankruptcy in 2009 obtained to investigate its sale.

In 2009, a Chinese manufacturer Sichuan Tengzhong Heavy Industrial Machinery Company, announced its intention to acquire Hummer, to government approvals, but later withdrew his application. [1] On 24 February 2010, Reuters reported that had prevented the Chinese Ministry of Commerce of the deal, although a spokesman for the Ministry denied rejecting the application, which was exposed for eight months to a halt. At the end of February, General Motors announced would begin dismantling the Hummer brand.

Although the automaker announced two days later that she had been approached with new offers, in April 2010, a sale was unlikely because the stock was exhausted and lobster dealers began shutting down. After filling out a fleet of rental cars to and rolled the last Hummer H3 of the line to Shreveport on May 24, 2010.

Hummer History

The original Hummers were first developed by AM General Corporation, ¬†owned subsidiary of American Motors Corporation (AMC) and built in its Mishawaka assembly plant. In 1979, the US Army was looking for contractors for a new “High Mobility Multipurpose Wheeled Vehicle Function”, the tracks and ruts full size of army trucks (HMMWV) could follow. Among the four competitors for the contract, AM General developed a completely new vehicle of the Army requirements. In less than a year, it was the first to deliver a prototype. First production versions were with the army proving ground in April 1982nd

After the verification is completed AM General was awarded the contract awarded deliver his HMMWV to the United States armed forces. The first model was built in a variety of military equipment and designs. The first contract was in 1983 worth $1.2 billion to 55,000 “Humvees” of 1985. The first production vehicle was assembled by AM General on January 2, 1985, was subsequently increased to produce for another 15,000 units. AM General had planned a civilian version of the Humvee as far back as the late 1980s for sale. With the same structure and most of the mechanical components of the civilian Hummer in automotive paint were terminated by car improvements such as sound insulation, air conditioning, upgraded upholstery, stereo equipment, wood trim and comfort packages. The civilian model began in part because of the insistence of Arnold Schwarzenegger, who saw an army convoy while filming a movie.

In December 1999, AM General sold the brand of General Motors, but continued to manufacture vehicles. GM was responsible for the marketing and distribution of all produced by AM General Hummer. Shortly thereafter, introduced two of its own design models, the Hummer H2 and Hummer H3 and H1 renamed the original vehicle GM. AM General to continue to build the H1 until it was discontinued in 2006, and was commissioned by GM to produce the Hummer H2. The Hummer H3 in Shreveport, LA alongside the Chevrolet Colorado and GMC Canyon pickups, with which it shared the GMT-355 platform. Hummer dealer buildings provided an oversized half Quonset Hut style roof to the Hummer brand military origin motto.

In 2006, the Hummer began to be exported to 33 countries and sold by importers and distributors. On 10 October 2006, GM began producing the Hummer H3 at its Port Elizabeth plant in South Africa for the international market. The lobster built there at first were only left hand drive, but RHD versions were added and exported to Australia and other markets. The Hummer H2 was also in Kaliningrad, Russia assembled by Avtotor from 2006 and ends in 2009. The plant produces a few hundred vehicles per year, and limited his output with five dealers in Russia according to local consumption.

On June 3, 2008, one day before the general meeting of GM, Rick Wagoner, CEO of GM at the time, the brand said it was checked and had the opportunity to either sold, created with the production line from scratch, or discontinued. This was due to the decreasing demand for large SUVs as a result of higher oil prices. Almost immediately after announcement, a pair of Indian automobile manufacturers, including Mahindra & Mahindra, expressed interest in buying all or part of lobster. In April 2009, President Fritz Henderson said GM several interested parties had approached GM about the lobster business.

2018 Hummer SUV Crossover

2018 Hummer SUV Crossover

1 June 2009 as part of the General Motors bankruptcy announcement, the company showed that the Hummer brand would be discontinued. But the next day, GM announced that instead an agreement reached to sell the brand to an undisclosed buyer. After GM announced that on the same day that the sale to an unknown Chinese companies, CNN and the New York Times identified the buyer of Hummer truck unit Sichuan China-based Tengzhong Heavy Industrial Machinery Company Ltd. Later that day, Sichuan Tengzhong announced himself the deal on their own website.

On January 6, 2010, said GM CEO Ed Whitacre, he hoped to close the deal with Tengzhong by the end of the month. On 1 February 2010 it was announced that Sichuan and General Motors had agreed to extend the deadline until the end of February, as Sichuan tries to get approval from the Chinese government. It was also shown that the price of the Hummer brand was $150 million. The company announced it is ready to offers for all or part of the assets was considered. American companies Raser Technologies along with some other interest in buying the company. But on April 7, 2010, this attempt failed as well, and General Motors officially said it was the Hummer SUV shutdown brand and provides rich rebates in an effort to move the remaining 2,200 vehicles.

Hummer Models

Hummer H1: The first vehicle in the Hummer range was the Hummer H1, based on the Humvee. Originally published in 1992, this vehicle has been developed by American Motors’ subsidiary AM General for the US military. Five years earlier AMC bought by Chrysler.

Hummer H2: The Hummer H2 was the second vehicle in the Hummer range. There were two versions: the H2 SUV and H2 SUT.

Hummer H3: The H3 and H3T truck were the smallest of the Hummer models and were based on the GMT355 platform shared with the Chevrolet Colorado and GMC Canyon compact pickup trucks.

Hummer HX: The Hummer HX 2008 Open-air, two-door concept car center, less developed than a Hummer than other models.

Plug-in hybrid: Raser Technologies (formerly of Utah), the technology was similar to use in the Chevrolet Volt. The company presented the prototype until 2009 Society of Automotive Engineers World Congress in Detroit. The E-REV (Extended-Range Electric Vehicle) Drive technology, it was alleged that the vehicle for up to 40 miles (64 km) on battery power, and then would be a small 4-cylinder internal combustion engine to start to generate more electricity.

Hummer Racing

Team Hummer Racing was created by off-road racer Rod Hall Led 1993 competed Team Hummer in the stock classes both BITD and SCORE, with specialized racing shocks, tires and other modifications and mandatory safety equipment. Team Hummer H3 storage class to Halle went number one in the class with the H3 in the 2005 Baja 1000 Team Hummer has 11 production class wins at the Baja 1000th. A highly modified, two-wheel drive Hummer was Robby Gordon in the 2006 run (not finished), 2007 (# 8), 2009 (No. 3), 2010 (# 8), 2011 (did not finish) in 2012 (excluded) and 2013 (14th) Dakar Rally.

Hummer Licensing

GM has been active in licensing the Hummer. Several companies had the lobster licensed trademarks for use on flashlights, colognes, bicycles, laptops, shoes, coats, hats,toys, clothing, CD players and other items. A four-wheeled electric badged as lobster is currently being manufactured in the UK.

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