Ram

December 30th, 2014 · 0 Comments · Ram

Ram Trucks is a United States-based brand of light to mid-weight pickup trucks in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat cars Chrysler founded. It was formerly known as Dodge Truck Division known. Ram Trucks was founded as a division of Chrysler in 2010 as a spin-off of Dodge, with the name of the popular Dodge Ram pickup line, which is now sold under the banner of Ram. According to Chrysler, the Ram brand “real truck customers” rather than casual truck buyers who buy trucks for picture or style to focus.

Ram History

The Ram brand was created after the takeover of Chrysler by the Italian automaker Fiat SpA, and called the Dodge plans for switching to a car solely based installation with all pickup and future truck from Chrysler that sold under the brand Ram. This was to start in calendar year 2010. The Fiat Ducato van design has been accepted and will be sold as Ram ProMaster in the North American market, the gap created when Daimler ended production of the Dodge Sprinter in 2008. The aim was to increase truck sales “of today 280,000 to 415,000, by 2014 “.

Executives at Chrysler have expressed their intention in the semi truck category with Ram, a possibility supported by Fiat Iveco and the ownership of an existing network of Dodge dealers compete specified. Although the Ram truck isolated from Dodge cars marketed, former division president Ram Fred Diaz said: “Ram truck forever be Dodges Dodge Ram always the emblem inside and outside, and they are considered an evasion are vinned We need to. the market, such as dodge Ram continue to have a different brand identity hip, cool, young, energetic that will not fit the campaign for truck buyers the two should have several topics ”

Serve in April 2013, former CEO Fred Diaz left the RAM as vice president of sales and marketing function and Nissan. He was replaced by Reid Bigland. In August 2014, Ram Truck Brand CEO Reid Bigland has been tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram truck brand Chrysler would longtime collaborator Robert Hegbloom, Chrysler joined in 1986 and had to have been a director for the Ram truck brand. , Formerly the logo used the Ram brand logo features the head of a ram by Dodge.

Ram Production

Ram uses three facilities, all in North America. For the production of its vehicles Warren Truck Assembly, Warren, Michigan, United States. Was first opened in 1938, the facility has Trucks Dodge Ram and manufactured for over 70 years. In the vicinity of the plant are also the Warren metal stamping plant, Mount Elliot tool and plant parts and components for the manufacture of Dakota and 1500 series at.

Ram 1500 series, all double cab and crew cab models for the world market are assembled here, with the exception of the Ram 1500 Laramie, which is built on both the Warren plant and Rams Saltillo Assembly for the Mexican market. Saltillo Truck Assembly, Saltillo, Coahuila, Mexico. The plant produces the full range of Ram Truck Series and DX chassis cab. The plant has won numerous awards and has been recognized as the best Truck Chrysler Group plant in terms of build quality. The Saltillo press shop is also connected to the system.

Ram Current Models

Ram current models include Ram 700 (Mexico only), Ram Pickup (1500, 2500, 3500, 4500, and 5500),
Ram Cargo Van (C/V), Ram ProMaster, and Ram ProMaster City.

RAM Logo