Jeep is a registered trademark of American cars, which is a division of Chrysler Group LLC, a wholly owned subsidiary of the Italian multinational automaker Fiat SpA. The former Chrysler Corporation acquired, the Jeep brand, current along with the remaining assets of the owner of American Motors in 1987. Jeep product line exclusively from SUVs and SUV, but also including pick-ups in the past.
The first Willys MB Jeeps were produced in 1941 and is the oldest off-road vehicle of all time, and the first civilian models were created in 1945. It inspired a number of other light utility vehicles, such as the Land Rover. The original Jeep vehicle that first prototype Bantam BRC became the primary light 4 the-wheel-drive vehicle of the United States Army and Allies during World War II and the postwar period. Many Jeep variants serving similar military and civilian tasks have since created in other countries.
Many versions of the origin of the word jeep have proven difficult to verify. The most common theory is that the military designation GP, in the same way that the contemporary HMMWV (for High-Mobility Multipurpose Wheeled Vehicle) has become known as the Humvee into the word jeep slurred , Joe Frazer, Willys-Overland president from 1939 to 1944, claimed to have coined Jeep by slurrying the initials GP
An alternative view of R. Lee Ermey launched on the television series Mail Call, disputes this, “slurred GP” Origin and said that the vehicle is designed for specific tasks, and was never referred to as “General Purpose” and it is very unlikely that the average jeep-driving GI would have been familiar with this designation. The Ford GPW abbreviation actually meant G for government use, P to designate its 80 inch (2000 mm) wheelbase and W, its Willys-Overland designed to point machine. Ermey suggests that soldiers were so impressed with the new vehicles that they informally named it after Eugene the Jeep, a character in the Popeye comics and cartoons created by EC Segar, as early as mid-March 1936 Eugene the Jeep was Popeye “jungle pet “and was” small, can able to move between dimensions and could solve seemingly impossible problems. ”
The word Jeep, however, was assigned in 1914 by the US Army mechanics to test new vehicles. In 1937 tractors were that came from Minneapolis Moline to the US Army called jeeps. A precursor of the B-17 was referred to as jeep. The original brand mark application was filed in February 1943 by Willys-Overland. It is also used as the generic term with a small (Jeep) for vehicles, inspired by the Jeep, which are suitable for off-road use. As the only company that constantly Jeep vehicles produced after the war, in June 1950 Willys-Overland was the privilege of having the name “Jeep” granted as a registered trademark.
World War II Jeep
Final production version Jeeps built by Willys-Overland were the Model MB, while the model GPW were built by Ford. There were subtle differences between the two. The manufactured by Ford versions had all components marked with an “F”. Willys also followed the Ford pattern by stamping his name in some parts of the body, but stopped this in 1942 the cost per vehicle trended upwards as the war of the price continued under the first contract Willys at US $ 648.74 (was $782.59 per unit Ford). Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice President of Ford during World War II) produced about 640,000 jeeps in the direction of the war effort, which accounted for about 18% of all built wheeled military vehicles in the United States during the war.
Jeeps were used by every service of the US military. An average of 145 were delivered to each Army Infantry Regiment. The Jeeps were used for many purposes including cable laying, saw milling, as a fire fighting vehicles, field ambulances, tractors and with suitable wheels, would even run on rails. An amphibious jeep, “seep” the model GPA or (Sea Jeep) was built for Ford in modest numbers, but it might not be a huge success, it was neither the good off-road vehicle nor a good boat. As part of the war effort, nearly 30% of all Jeep production to Great Britain and the Soviet Red Army was delivered.
Post-War Military Jeep
The Jeep was imitated throughout the world by Delahaye and Hotchkiss et Cie, in France and in Japan by the Mitsubishi Motors and the Toyota. The utilitarian good looks of original Jeep by industrial designers and museum curators alike celebrated. The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has regularly exhibited the Jeep as part of its collection. Ernie Pyle called Jeep, along with the Coleman GI Pocket Stove, “the two most important pieces of the noncombat equipment ever developed.” Jeeps was even more famous after the war, as they stood on the surplus market. Some ads claiming “still in the factory box jeeps.” Offer This legend remained for decades, despite the fact that Jeeps were never delivered from the factory in crates.
The jeepney is created a unique type of taxi or bus in the Philippines. First jeepneys were military-surplus MB and GPWS, after the Second World War and the Philippine independence left behind in the war-ravaged country. Jeepneys Jeeps were built so that more passengers through the extension and expansion of the rear “tub” of the vehicle to drive. Over the years, the jeepneys have, even if they are furnished most common symbol of the modern Philippines in elaborate and extravagant designs of their owners. Most jeepneys are now built from scratch local manufacturers, with different powertrains. Some are even made of stainless steel. In the United States military, the jeep has a range of vehicles (eg Ford M151 MUTT) of which the last is the Humvee been displaced.
The Jeep brand
The brand has gone many owners, starting with Willys, the first Civilian Jeep (CJ) produced in 1945, and who were the first to make grants in 1950 Willys was sold to Kaiser Motors in 1953, the Kaiser-Jeep in 1963 was. American Motors Corporation (AMC) purchased Kaiser’s money-losing Jeep operations in 1970. The commercial vehicles complemented AMC car business by components and achieved volume efficiencies and capital of Jeep international and government markets.
The French automaker Renault began investing in AMC in 1979 but in 1987, the automobile markets had changed and even Renault itself was experiencing financial difficulties. At the same time the Chrysler Corporation wanted to capture the Jeep brand, and other assets of AMC. Chrysler bought AMC, 1987, shortly after the Jeep CJ-7 designed with the AMC Jeep Wrangler YJ or replaced. To form Chrysler merger with Daimler-Benz in 1998 to DaimlerChrysler. DaimlerChrysler eventually sold most of its stake in Chrysler to a private equity company in 2007. Chrysler Jeep and the division now operate under the name Chrysler Group LLC.
Jeeps are under license by Various manufacturers around the world, including Mahindra in India, EBRO in Spain, and some built in South America. Mitsubishi built more than 30 different Jeep models in Japan between 1953 and 1998. Most of them were on the CJ-3B model of the original Willys-Kaiser design.
Toledo, Ohio was the headquarters of the Jeep brand since its inception, and the city has always been proud of this heritage. Although no longer produced in the same complex as the Toledo WWII originals, two streets near the old attachment named Willys Parkway and Jeep Parkway. The Jeep Wrangler and Jeep Cherokee in the city not far built by the site of the original Willys-Overland work in separate facilities.
American Motors set up the first automobile-manufacturing joint venture in the People’s Republic of China on 15 January 1984. The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation to the Jeep Cherokee (XJ) in Beijing produce. Production by Chrysler acquisition of AMC continued. The joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The original 1984 XJ model was updated and as “Jeep 2500” toward the end of production, which ended after 2005.
A division of Chrysler Group LLC, the most recent successor company to the Jeep brand, now holds trademark status on the name “Jeep” and the distinctive 7-slot grille design. The original 9-slot grille with all World War II jeeps was designed by Ford for their GPW associated, and because it weighed less than the original “Slat Grid” of Willys (an arrangement of flat bars) was in the “standardized jeep turned” style.
The history of the HMMWV (Humvee) has ties with Jeep. In 1971, Jeep defense and Government Products Division in AM General, a wholly owned subsidiary of American Motors Corporation, which also owned Jeep off. In 1979, while still owned by American Motors, AM General began the first steps towards the design of the Humvee. AM General also continued manufacturing the two-wheel-drive DJ, which Jeep in 1953 made General Motors and Chrysler Jeep Hummer were lead battle in US courts on the right to seven slots in their respective radiator grills to use. Chrysler Jeep claims it has the exclusive rights to use the seven vertical slits since it is the only remaining legal successor in interest since Willys gave their post-war jeeps seven slots instead of Ford’s nine-slot design for the Jeep.
Jeep Off-Road Capabilities
Jeep has always stressed the off-road vehicle. Today, the Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. These axes are known for their durability, strength and joint. New Wranglers come with a Dana 44 rear differential and a Dana 30 front differential. Provided the updated Rubicon model of the JK Wrangler with electronically activated locking differentials, Dana 44 axles front and rear with 4.10 gears, a 4: 1 Disconnect the transfer case, electronic stabilizer and heavy duty suspension.
Another advantage of the solid axle vehicles is they tend to be easier and cheaper to “lift” to be with aftermarket suspension systems. This increases the distance between the axle and the vehicle body. By increasing this distance larger tires can be fitted, which increases ground clearance, making them even bigger and to traverse difficult obstacles. In addition to higher ground clearance, many owners want to increase suspension articulation or “flex” to give their Jeeps greatly improved off-road performance. Good suspension articulation maintains all four wheels in contact with the ground and maintains traction. Useful features of the smaller Jeeps are their short wheelbases, narrow frames and plentiful approach breakover and departure angle so that they fit difficulties in places where full-size SUVs have.
Jeep Clothing and Sponsorship
Jeep also a brand of clothing of outdoor lifestyle license is sold. It is reported that there are 600 to 1,500 such outlets in China, numerically vastly superior to the number of Jeep car dealerships in the country. In April 2012 Jeep signed a shirt sponsorship deal worth € 35 million ($45 million) with the Italian football club Juventus. In August 2014 Jeep signed a sponsorship deal with the Greek football club AEK Athens They also promote Australian NRL Rugby League team the Brisbane Bombers Bid.