Volvo Car Group announces based in London Grey London Advertising as its new global creative agency. The contract will begin January 1, 2014. “We are delighted to have on board Grey London, Volvo Cars taking to the next level by displaying our personality and unleash the full potential of our unique brand” said Alain Visser, Vice President Sales, Marketing and Customer Service at Volvo Cars.
Strong global perceptions of Grey London, along with the ability to make Volvo relevant in each individual region, Cars play a very important role in the path of transformation and the ambition to create a more visual premium brand Volvo Cars. The objective is to portray a more sophisticated image, built in the unique Swedish heritage demonstrating confidence and unconventional attitude. “Grey London has shown that they are capable of delivering what we are looking for.’s Team has, in a very short period of time, showing a very good understanding of our brand and our needs” said Alain Visser.
Volvo Cars agency review focused on a pitch for the launch of the 2014 Volvo XC90 is expected to bring to market in 2014. The Volvo XC90, a major carrier of the brand, will be the first car built with our new design direction of the new SPA architecture. Therefore, it was decided to base the field in this immensely important product launch. Each agency was asked to test their skills with the strategy of brand and creative proposals for the XC90.
The goal was to find a partner who shares the conviction to find a unique way to create both Volvo relevance and differentiation to customers, and to challenge the conventional way of going to market. “Grey London is a partner that can help us to tell the real story of our brand and present our values beyond safety and reliability. Volvo Cars, a small and nimble brand, seeking the same qualities in our creative partner. Grey deep understanding of our brand will ensure strong and consistent brand communication, “said Tomas Caetano, Vice President of Brand Marketing at Volvo Cars.
David Patton, CEO and president of Grey EMEA, commented: “We are very proud to have a partner Grey London with Volvo Cars, one of the most emblematic brands of innovative cars in the world can not wait to start in 2014-will do. amazing work together. ” The final decision was made after a review of the global creative agency that was announced in June 2013 and has had the participation of six organizations, with only four agencies submitting full proposals.